Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

Spectrum Reach is looking for a dynamic Account Planner to support our media market in Honolulu, HI.

JOB SUMMARY

The Account Planner is a strategic partner to Account Executives. This position plays a key role in translating customer advertising objectives into data driven and effective ad schedules. This key team member is integral in helping the sales team to maximize multiscreen solutions, which has a direct impact on our ability to deliver and exceed on client’s marketing and advertising expectations. This individual will have a passion for marketing and advertising sales and will be closely aligned with other sales team members and cross functional groups. This position requires strong communication skills and strong attention to detail, in a faced paced sales environment.

MAJOR DUTIES AND RESPONSIBILITIES

• Proactively pulls information from Client Needs Analysis and works with Account Executives to understand client marketing objectives.
• Create effective data driven multi-screen advertising schedules for all clients.
• Utilize Kantar, Polk, Nielsen, Commscore, Set Top Box data and other research metrics to make proposal recommendations.
• Create presentations that can be delivered as complete solutions achieving all client needs; partner with Marketing and Research functions to pull information to tell the appropriate story to clients.
• Maximize inventory usage to ensure proposal delivery.
• Create an open honest communication line with all Account Executives (May need to balance the competing needs of multiple Account Executives at the same time).
• Be able to sell through the rationale of each campaign recommendation for the Account Executive to deliver to the client and be grounded in research and data to achieve client objectives.
• Regularly meet and gather feedback on the client schedules that were built to understand necessary changes to improve future schedules.
• Educate AE’s and clients on best practices surrounding multi-screen campaigns.
• Compare purchased schedule with the original avail to ensure delivery against client needs.
• Utilize tools to ensure all necessary accounts meet Posting requirements.
• Partner with Account Executives to review and evaluate campaign effectiveness, driving account strategy for retaining clients and positioning new business.
• Work closely with Pricing and Inventory to ensure that