Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Charter Communications, Inc. Driven by data, we offer customized, advanced advertising solutions utilizing national and local cable networks, Linear advertising, Digital advertising and promotional events supported by marketing, research and award-winning creative services.
With offices in 41 states and 147 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.

JOB SUMMARY

The Direct Sales Account Executive / Manager has responsibility to drive a multi-million dollar business by strategically developing internal and external relationships and know-how of operational needs in order to form a centralized revenue driven approach to the National Enterprise business – with a focus on Direct Response/Performance based advertising. The account executive provides strategy, process development, negotiation, pricing/packaging, contracts, reporting, client relationship and development. This individual will report to the Director of Response Media, Unreserved & Multimarket Sales based in New York City. Additionally will work with country wide Sales leadership and Advertising Agencies to provide training, direction, and overall guidance in the category/vertical.

MAJOR DUTIES AND RESPONSIBILITIES

• Increase category advertising revenue and share with respective client list

• Develop new business and drive advertising sales demand for the Enterprise division.

• Create unique advertising opportunities for emerging brands and agencies

• Understand customer needs and provide solutions using Spectrum suite of products and value proposition

• Responsible for developing and maintaining relationships with all short form partners

• Collaborate and work cross platform with Sales Operations and Programming departments to launch networks and revise changes to channel programming

• Communicate with Finance/Accounts Payable regarding credit, invoicing and outstanding debt and discrepancies

• Partner and coordinate with all cross functional teams to generate and execute business plans and strategies in order to generate revenue and achieve budget goals

• Maintain a working knowledge of all key category partners.

• Go on sales calls with current and prospective clients to maximize advertising revenue and market share from accounts in the assigned vertical.

• Guide Sales Planners in the creation of client centric specialized media plans.

• Solicit prospective accounts and their agencies directly.

• Have in person contact with the top personnel/stakeholders within your assigned agencies and vertical.

• Deliver monthly updates on industry trends in group sales meetings.

• Support and engage individual and team sales efforts of Advanced Advertising, Short Form, Unwired and Unreserved along with any other company initiatives.

• Achieve monthly/quarterly/yearly sales budget for assigned budged.

REQUIRED QUALIFICATIONS

• A minimum of 2 years’ experience in local/national broadcast, local/network cable or satellite media.

• Minimum 3+ years’ experience working with top NYC Agencies and/or media buying services and relationships with C-suite Agency personnel.

• Minimum 3+ years Direct Response Media Sales experience (planning, account management, etc)

• Strong knowledge of current D2C/Performance driven marketplace (linear and advanced advertising)

• Excellent relationships and contacts in performance marketing advertising

• Self-motivated, entrepreneurial, energetic and willing to do what it takes to get the job done

• Excellent communication, interpersonal, supervisory, motivational, organizational, research and analytical skills and the ability to work independently.

• Superior customer focus

• Strong cross-functional collaboration and presentation skills

• Must be computer proficient, including knowledge of advertising sales software, Microsoft office.

• Working knowledge of cable and broadcast advertising research tools

• Adaptable in the face of constant change and ability to perform at a high level

• Analytical, strategic thinker/problem solver

• Able to initiate change

EDUCATION

Bachelor’s degree is preferred or equivalent combination of education and work experience.

WORKING CONDITIONS

Some national travel required.

Our Commitment During COVID-19 Your health and safety is important to us, as such we’re using virtual recruiting tools to safely meet with qualified candidates. We are working in the office, following CDC guidelines.

Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 95,000 individuals working together to serve more than 31 million customers in 41 states. Watch this video to learn more.

Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.