Description

The ABM Lead Analyst develops and executes multi-step automated email marketing campaigns across the corporation utilizing the Oracle Eloqua.  The Account Based Marketing execution-orientated role is responsible for guiding and creating the email automation flow and positioning of assets that support the delivery of email campaigns.  Experience in Eloqua is needed.  Salesforce.com integration experience is strongly preferred.

The candidate must be able to multitask including managing several integrated marketing campaigns simultaneously. Beyond cross organizational email campaign execution, the role will focus on operational campaign quality control insuring the collection of metrics. Knowledge of web technology and landing page utilization will assist in successful projects. A solid understanding of online marketing technologies, channel use, landing page best practices and content use is required.

The successful candidate must be energetic and a collaborative team player with the ability to influence others. Strong organizational skills are critical along with an open minded approach to challenging the status quo. You must be able to work with highly ambiguous problems taking responsibility to find a realistic path to a solution.

Responsibilities:

• Execute multi-touch account-based marketing plans
• Develop strong relationships with internal creative services agency, marketing communications strategists and lead nurturing team.
• Support marketing in setting up and maintaining a quality architecture for email campaigns.
• Develop ongoing marketing automation campaigns to support all stages of sales-marketing funnel
• Audit operational and planned campaign plans to ensure market readiness and quality assurance
• Measure and report on the impact of marketing campaigns and make data driven recommendations
• Manage contact segmentation lists and reporting according to compliance requirements and stakeholder requirements.
• General HTML coding familiarity.
• Demonstrated flexibility and decision making skills under pressure.
• Demonstrated project management skills with ability to develop and implement business strategies and assess business performance in a cross functional environment that maximize the benefit of the automation tools.

 Ideal candidates will offer:

• Bachelors Degree and 5+ years of marketing experience in large Corporate enterprises
• 5 years direct email marketing and compliance experience
• 5 years metrics analysis and reporting
• 5 years experience with marketing automation and operational analysis
• Experience with HTML
• Experience integrating Eloqua and SFDC
• Experience with marketing automation technologies for multi-step marketing campaigns
• The ability to learn and deploy changing technologies quickly
• Demonstrated communication (verbal and written) skills, analytical, problem solving and teamwork skills

This position is not eligible to be performed in Colorado.

About Cigna

Cigna Corporation exists to improve lives. We are a global health service company dedicated to improving the health, well-being and peace of mind of those we serve. Together, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millions. Through our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovation. When you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s lives. What difference will you make?

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.